When it comes to home improvement, Swedes are investing with enthusiasm in bathrooms and kitchens. And many are realising dreams of hi-tech appliances in techno-chrome or clinic-white. But Pax, a  Swedish manufacturer of heat and ventilation products, has noticed an increasing demand for more joyful, colourful products.

Colourful as well as advanced environmental design is the concept behind the new Pax Colour Line of towel rails, a sparkling first in the market. Among bathroom towel driers/ heaters, chrome is still king but the new aluminium rails, extra-light anodised profiles from Sapa, are set to be a best-seller with their colourful design and extreme low energy consumption.

Black, blue, yellow or red? Your choice.